What is a white paper?

A white paper is an informational document published by a non-profit organization or group to announce or highlight options for an answer, product, or service it offers or plans to provide. .

White papers are also used as a technique for presenting insurance policies and laws of authorities and gauging public opinion.

Key points to remember

  • A white paper promotes a safe product, service or methodology to affect the selections of current and potential buyers or investors.
  • The three main types of white papers include backgrounders, numbered lists, and problem/answer white papers.
  • A white paper provides compelling, factual proof that an explicit supply is a better product or method of solving a problem.
  • White papers are generally designed for B2B advertising and marketing functions between a producer and a wholesaler, or between a wholesaler and a retailer.

Objective of a white paper

White papers are sales and marketing documents used to entice or persuade potential customers to learn more about explicit products, services, expertise, or methodology.

White papers are typically designed for business-to-business (B2B) advertising and marketing functions between a producer and a wholesaler, or between a wholesaler and a retailer. It can present an in-depth report or information on a few particular products or topics and is meant to teach its readers.

The information presented in white papers is sometimes supported by analysis and statistics from reliable sources and may include graphs, charts, tables and different methods of visualizing the information. A white paper can talk about a company’s philosophy or the current analytics results associated with a company.

Types of White Papers

A startup, giant corporation, or public company will use white papers in another way. There are three basic types of white papers, including briefing papers, numbered lists, and cons/answer white papers.

Information documents detail the technical options of a brand new service or product. Designed to simplify sophisticated technical data, they are used for:

• Assist with technical analysis

•Launch a product

• Promote a product or a business leader

Numbered lists highlight key takeaways from a brand new service or product, and are sometimes formatted with headings and bullet points corresponding to the next known format:

• 3 requests to ask

• 5 issues you need to know about

• 10 ideas


Cons/Answer articles determine the particular issues facing potential customers and recommend a data-driven argument about how a featured service or product provides an answer to:

• Generate gross new sales

• Educate sellers on product features

•Build business curiosity.

How to Write a White Paper

White papers differ from various advertising and marketing supplies, corresponding to brochures. Brochures and conventional advertising and marketing supplies can be flashy and overt, but a white paper is meant to provide compelling, factual evidence that solves a problem or problem.

White papers are usually at least 2,500 sentences long and are written in an instructional manner.

A white paper should present well-researched data that is not discovered with a simple web search and have a compelling narrative to hold the reader’s attention. The creator of a white paper must:

• Analyze and fully describe the subject.

• Create a correct knowledge definition.

• Write an attention-grabbing introduction.

• Format paper for easy study.

• Revise and proofread.

What is an instance of a white paper?

All of these documents, made public on Microsoft’s website, discuss points from the company’s suite of cloud companies. Unlike brochures, these white papers do not have a transparent sales pitch. Instead, they dive into related topics, such as cloud security, hybrid clouds, and the financial benefits of adopting cloud computing.

  • AI-driven infrastructure and toolchain for all scales
  • Transfer your Mission Crucial Mainframe knowledge to Azure
  • Mesh and hub-and-spoke networks on Azure
  • Overview of Backup and Restore for Azure Customers
  • Overview of backup and recovery for customers new to Azure

How have new industries used white papers?

Cryptocurrencies have also been known to publish white papers during preliminary coin selections (ICOs) and have regularly published white papers to entice customers and “buyers” into their projects.

Bitcoin was launched just months after pseudonym Satoshi Nakamoto published his well-known white paper online in October 2008.

Why are we talking about a white paper?

White papers may have originated from the use of “blue books” in 19th century Britain, where the cover of a parliamentary report was blue. When a subject for the federal government was much less critical, the blue hood was discarded and revealed with white covers. These studies have been referred to as White Papers. In the United States, the use of official white papers generally means a background report or guide on a selected issue.

The back line

A white paper is an information document published by an organization, government enterprise, or non-profit group to announce the options for a solution, product, or service that it offers or plans to provide. . Information introduced in white papers is sometimes backed up with analysis and statistics from reputable sources and usually written in one of three codecs which include information documents, numbered lists, and cons/response documents.