Daymond John is best known as the creator and CEO of the American clothing company “FUBU”. He is also an investor, television personality and author. In 2009, Daymond joined ABC’s “Shark Tank”, where he invested effectively in a number of companies.
He is also the New York Times best-selling author and has written four books. He also set up the “Next Level Success” business skills development program.
John was born in Brooklyn on February 23, 1969, but grew up in the Queens’ Hollis area and attended a Catholic school for seven years. When his parents divorced, he started working at the age of ten; one of his early jobs was distributing pamphlets for $2 ($7.42 today).
He participated in a program in high school that allowed him to work full time and go to school on a weekly basis, which he attributes to instilling an entrepreneurial attitude.
He founded a commuter van service and served tables at the Red Lobster after graduating from high school. John’s mother had a partner when he was 16, a Jewish lawyer whom he considered a stepfather and mentor.
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Daymond In his early twenties, John married his first wife and had two daughters with her. He was preoccupied with his business at the moment. As a result, his wife left him.
Finally, the marriage ended in divorce. Daymond Taras married Heather Taras in 2018. Minka Jagger was their daughter. Daymond was diagnosed with thyroid cancer in 2017. He then underwent successful surgery and is now cancer free.
Daymond When his mother pushed him to start doing something important in his life, John learned to sew. Daymond saw woolen ski hats in the store and thought they were overpriced. He bought cheap fabric and sewed about 80 stocking caps, which he sold for $10 each.
The sewing and the sale of the hats were assisted by his neighbour. As a result, his first commercial effort earned him $800. It boosted his self-esteem and he started trying harder.
His mother recognized that her child had real ability in the field. She decides to take a major risk to support her son and puts her house up for sale in order to lend him $100,000 to invest in his business. In 1992, he founded his company, “For Us By Us”, which was later abbreviated to “FUBU”. He also continued to work as a waiter.
Getting celebrities on board to market the business was the biggest hurdle during its early phases, and Daymond John instinctively realized he needed help. Daymond began making screen-printed t-shirts as his hat business grew in popularity. As the business grew, he hired two other buddies from his area and gave them the job of selling them t-shirts.
They started selling T-shirts in huge shipments in the northeast region in order to expand the business. Over time, they started sewing the FUBU badge on hockey jerseys and t-shirts. They created logos that matched hip-hop trends, and their clothing line became immensely famous among the general public.
One of their most innovative marketing strategies was having celebrities wear their t-shirts. They began licensing their clothing brand to upcoming rappers for the next two years.
They chose ten rappers, including Will Smith, and their logo appeared in about thirty music videos.
“FUBU” was still a small clothing company, but its appearance in infamous music videos made it seem like a big brand. Many stores contacted them and Daymond and his company started selling in large quantities.
Daymond John pulled off a major coup in 1993 when he persuaded childhood pal and rapper LL Cool J to wear a “FUBU” t-shirt to a public event. Cool J later wore a “FUBU” cap and used the words “for us by us” in one of his rap tracks while filming a “GAP” commercial.
Daymond received orders totaling $300,000 at the same time. He had to work harder to deliver the goods, and he needed extra money to do so. He applied for loans from several institutions, but was refused by 27 of them. His mother saved money and placed an ad in the “New York Times”. The effort paid off, as “Samsung Textiles” joined the team, helping “FUBU” fulfill the orders.
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Currently, ‘FUBU’ is a global brand with sales of over $6 billion. Daymond John, the company’s founder and CEO, has become a national star and an inspiration to the nation’s young black population, who have been largely disenfranchised and denied equal opportunity to thrive.
Daymond is also a motivational speaker and a black icon who speaks at public occasions.
Daymond John was offered a spot on “Shark Tank,” a commercial reality TV show, in 2009. Individuals pitched their business ideas to investors in hopes of securing investment, according to the show structure. Daymond had invested more than $8 million of his own money in several “Shark Tank” ventures in 2017.
He was one of the show’s most popular investors. He has received considerable praise for choosing to teach Moziah Bridges, the owner of “Mo’s Bows”, a young entrepreneur. As a result, ‘Mo’s Bows’ has exploded in popularity, recently signing a lucrative deal with the ‘NBA’.
He launched ‘Daymond John’s Success Formula’, a business skills development program to help small businesses thrive, in September 2015. The name was eventually changed to ‘Next Level Success’.
“The Brand Within”, “Display of Power”, “Rise and Grind” and “The Power of Broke” are his four novels. He is a New York Times bestselling author. He has also received numerous accolades, including the NAACP Award, Asper Award, and Essence Award.
Daymond John’s net worth is $350 million as of April 2022. Since 2020, his net worth has increased by $50 million.
He has just launched Blueprint and Co, a coworking space, and “Daymond On-Demand”, a video training service. Barack Obama appointed Daymond John as his Presidential Representative for Global Entrepreneurship in 2016. He has traveled to Kenya and Cuba to help create small business opportunities and promote business empowerment.
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In 2019, Daymond John was diagnosed with thyroid cancer. Although a disturbing discovery at first, the tumor in her throat was successfully removed.