Many Chinese travel magazines call Thailand a top tourist destination, although it is very difficult for Chinese people to travel at the moment. The Travel Weekly China Award called Thailand “the most anticipated short-haul destination”. WITrip Magazine called it “the most popular overseas travel destination in 2021”. Online travel agent Thong Cheng called it “the most popular destination”.

The Tourism Authority of Thailand has worked extensively with the Chinese tourism industry to promote Thailand as a tourist destination. He has developed bespoke content and written feature articles to promote Thailand. China awarded TAT the honors of “Best Partner” and “Excellent Partner”. It was for his marketing and support of the industry. By November 2020, Thailand had lost its place as a top destination for Chinese tourists.

Before the Covid-19 pandemic, Chinese tourists represented between 25 and 30% of visits. Thailand had a total of nearly 40 million tourists in 2019. But in November 2021, Thailand reported that it had lost around $50 billion a year in tourism revenue. According to a member of the China Outbound Tourism Research Institute…

“The market will have changed, so Chinese people traveling in 2022 will be different from Chinese people traveling in 2019. I think the trends will move away from that buying and rushing.”

He also predicted that trips would be more often in small groups, not large groups.

THE SOURCE: Pattaya News | Bangkok Post