SPRINGFIELD – You don’t have to ride the Ferris wheel to raise your profile at the Effingham County Fair.

Businesses, churches, clubs and other organizations can use the booth space to promote themselves at the October 13-22 event.

“It’s great publicity,” said Kathy Morgan, chair of the fair’s booth committee. “Before, the fair lasted seven days. Now it lasts 10 days, so a for-profit organization can advertise for 10 days for just $75.

Morgan said the booths provide tremendous exposure.

“Last year I think over 30,000 people attended the fair,” she said. “This is a great opportunity for small town businesses and people trying to recover from COVID-19 because I know everyone is.

“It’s also great for nonprofits and churches.”

Morgan said the cabins come in two sizes. The largest is 6 by 6 by 6.

The cost of a booth includes two free daily passes to the fair.

“It allows people to come in and check out their booth, if they’re doing a draw,” Morgan said. “Some people set up a table and do raffles, some have brochures and some take care of their own.”

The stands are judged.

“You always have the chance to get some of your money back if you win one of the prizes,” Morgan said.

Morgan said some stand builders show tremendous creativity. However, art is not necessary for a stand to be effective.

“Some are very elaborate, but it can be as simple as putting a table there with signs or brochures on the wall,” Morgan said. “You don’t have to go very far. Just make it presentable.

Morgan said there was a waiting list for booth space.

“It’s been a while since we’ve had this,” she said. “…We’re trying to increase community participation and bring it back to where it was in the past.”

To find out more about the stands, the fair and its various competitions, download the Effingham County Fair Book at https://effinghamfair.org. Stand applications are included.