Are you looking to hire and need the perfect copywriter job description to attract top talent? Hiring is a long and expensive process, so it’s best to get it right the first time, which means bringing the best candidates into the interview process. This job description template will help you understand the role of a copywriter and what to look for in potential candidates.

In this article, we cover:

  • Writer job description checklist.
  • Interview questions to hire the best copywriter for the job.
  • Duties and Responsibilities of an Editor.

So, before hiring a copywriter for your business, read all about a copywriter’s duties to help you make the right decision.

Writer job description

Position: Editor

Wage scale: It’s a good idea to include a salary range for your position to prevent candidates from rejecting an offer later.

Reports to: Who will the copywriter report to in your business?

Writer job description

What does an editor do? Within our company, copywriter duties include writing advertising copy, brochures, newsletters, product launches and other corporate communications. Writers also need to be able to research topics to ensure information is accurate and strategically craft copy to achieve specific goals.

Diplomas & skills

You must have exceptional written and oral skills communication skills and be able to consult with management to determine writing strategies for marketing advertisements and materials; analyze market research as it applies to copywriting for company products; and understand advertising trends and monitor competitive advertising.

Additional editor qualifications include:

  • Must have excellent written and oral skills and be able to interface with all levels of management.
  • Knowledge of graphic arts is a plus.
  • High quality research skills.
  • Excellent writing skills.
  • Personal skills.
  • Familiarity with style guides.
  • Basic WordPress experience.
  • Time management skills.
  • Microsoft Word and other word processing skills.

Responsibilities and Duties of the Editor

Below are approximations of the time you will spend performing the key functions of the position.

Percentage of employment Duty
______ % Consult with management to determine marketing strategies for writing marketing advertisements and materials.
______% Performs market research as it applies to the writing of texts based on the company’s products.

______ %

Writes sales copy for a variety of formats.

______ %

Determines the most effective format to use for various communication projects.
______% Provides recommendations on marketing research programs to company management


Analyzes advertising trends and monitors competitive advertising.

______ %

Write articles optimized for SEO (search engine optimization) or the target audience

______ %

Collaborates with writers and editors for a smooth publishing process


Brainstorm productive ways to integrate copywriting into the business scheme


Meeting tight deadlines


Copywriting for email campaigns


A bachelor’s degree in a related field (advertising, English, marketing, business administration) is required, along with two years of work experience. Knowledge of graphic arts and experience in writing multimedia texts are assets.

Editor Interview Questions

Once you’ve recruited great candidates, think about a few interview questions to get the best results for hiring a copywriter. These questions will help you distill the traits or qualities you expect from your copywriter using the answers given. Use a 1-5 scoring system to score the candidate’s responses. You can also require a cover letter from applicants.

Here are some interview questions to consider:

  • What attracted you to writing in the first place?
  • Tell me about your favorite advertising campaign. Why did he impress you?
  • Do you write and create ideas independently or do you work best in a team?
  • How long do you think it would take you to get up to speed and write good, clear copy for us?
  • What aspects of our advertising attracted you to this company?
    • Candidates for writing jobs should be able to tell you a lot about your products and associated advertising because they will be writing about them. Those who cannot show a lack of interest.
  • It’s frustrating to write good copy only to have it turned down by management. How do you handle this type of situation?
    • This question is designed to measure a writer’s ability to accept direction and get along with direction. Writers must have the ability to work with managers at all levels to ensure company documentation is accurate and honest. Sometimes that means creativity has to suffer.
  • Do you consider yourself an “idea” or a “finisher?” »
  • What do you do to unleash your creativity?
  • Do you prefer autonomy in your writing process or do you prefer more input of supervision while you write?
  • When do you think it’s appropriate to let creativity take precedence over content?
  • What skill do you have that would make you an asset to this company as a copywriter – in addition to writing talent?
  • Do you want copywriting to be your job?
  • What was the best business writing you’ve ever done and what made it so?
  • If you could immediately improve one skill, what would it be?

Summary of interview questions

Human Resources: Feel free to add additional questions to the list that may be specific to your operation.

Write an overall impression of the candidate and give them an average rating from 1 to 5 for a more in-depth comparison with other candidates.

You can also offer senior management three choices of recommendations:

  • To hire
  • Do not hire
  • Second interview

Follow the formula above to successfully hire candidates for the position of editor. Remember to market yourself widely when posting jobs – the more online platforms you use for hiring, the better candidates you will get. We hope this helped you hire the perfect copywriter.