Easilythe European market leader in digital magazines, and Svenska Dagbladet, one of Sweden largest dailies, enter into an agreement to give Readly’s digital access for daily subscribers from October 13. So far this year, Readly’s portfolio of daily newspapers was enriched with more than 200 titles from publishers such as Axel Springer in Germany and reach plc in the UK.

In addition to the extended reach that Easily offers, Svenska Dagbladet will have access to user data and advertising statistics from the platform, which today include more than 50 billion data points. Data metrics such as number of unique visitors, page read time, number of ad link clicks, and time spent on linked websites can help maximize the newspaper’s engagement and advertising strategy in digital space.

– I am very happy to announce that Svenska Dagbladet is now also available for Easily the subscribers. This means more people have the opportunity to learn about Svenska Dagbladet and the journalism we stand for. We believe that EasilySubscribers seek multiple perspectives and are curious to learn more about the world around us. Good journalism costs money and, with Easily we have found a model that both empowers the reader and allows us to continue to grow journalism, says Petter Lorentzon, responsible for consumer activities at Svenska Dagbladet.

Thanks to the collaboration, EasilySubscribers of can read Svenska Dagbladet digitally.
– In the long term, we believe this will also lead to even more people subscribing to SvD and being able to enjoy all of our content, says Petter Lorentzon.

Our data shows that many users appreciate accessing a combination of different daily newspapers in order to read the best stories from multiple angles. We are pleased to be able to offer our subscribers Svenska Dagbladet. Easilyits focus on expanding its offering with dailies proved to be a step in the right direction as one in five global editions opened the Easily is a daily. We are also focused on bringing in more regional newspapers, as this is an area where we are seeing success in the UK and Germany, said Daniel HamrinNordic content manager at Easily.

The average total reading time of daily newspapers increased by around 20% in Easilythe main markets of Germanythe UK and Swedensince 2020. Several dailies are available on Easily since 2013, but a strategic direction to increase the portfolio began in 2021. About 38 national newspapers and 220 regional titles and local editions are now available on the platform, in all markets. Editors include The Guardian News and Media (UK), reach plc (UK) and Axel Springer (OF). A number of newspapers are also available from publishers Austria, Swiss, Ireland and India.

For more informationLinnea Agueroboss of PR & Communication at Easily
+46 725 03 32 31, [email protected]

Petter LorentzonDirector of Consumer Affairs at Svenska Dagbladet
+46 70 892 24 96, [email protected]

About Svenska Dagbladet
Svenska Dagbladet is one of Swedenthe main morning newspapers with a daily audience of 816,000* readers. SvD develops journalism to provide insight into the things that matter most, cutting through clutter, helping readers understand critical issues and providing trusted advice. Always with the reader at the center of attention. The journal is published digitally and in print, but also reaches hundreds of thousands of readers through podcasts and newsletters.
(*Consumer Orvesto 2022)

About Easily
Easily is the European leader in the digital magazine category. The company offers a digital subscription service that gives customers unlimited access to 7,500 ju magazines and newspapers, including ePresse’s catalog. Easily has subscribers in over 50 countries and content available in 17 different languages. In collaboration with 1200 publishers worldwide, Easily digitizes the magazine and newspaper industry. In 2021, revenues amounted to SEK 466 million. Since September 2020the Easily The stock is listed on the Nasdaq Stockholm Midcap. For more information, please visit https://corporate.readly.com



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