PLAINVIEW – Wayland Baptist University, the Jimmy Dean Museum and the City of Plainview are putting the finishing touches on the inaugural Jimmy Dean Music and Art Festival scheduled for September 4 from 9 a.m. to 9 p.m. on the Wayland campus. Admission to any of the concerts or events associated with the Festival is free.

Plainview Mayor Dr Charles Starnes and Wayland President Dr Bobby Hall will participate in a ribbon cutting to officially open the event at 10 a.m. Members of the Town of Plainview and the Chamber of Commerce will attend.

While the day is packed with activities, the highlight of the event will be a 7 p.m. concert by the Sounds of West Texas with special guest Donna Dean performing some of Jimmy Dean’s greatest hits.

More than 40 vendors and six food trucks will be installed, as well as the Mustang Club Car Show. The Old Texas Frontier Historical Association will be on site, re-enacting scenes from the Shafter Expedition of 1875. The expedition was responsible for surveying and mapping the water and fuel supplies in the Llano Estacado.

Outdoor concerts will take place throughout the day with the Royal Priesthood of Happy Union Baptist Church taking the stage at 11am.

Event organizers will also sell a special commemorative poster designed by Texas Tech University graphic arts professor Dirk Fowler, co-founder of F2-Designs. Fowler’s work has been featured on commemorative posters for artists such as Pat Green, Loretta Lynn, Emmylou Harris, Willie Nelson, Gwen Stefanie and Duran Duran. Fowler designs and prints his posters on a letterpress printer, giving them unique added value. Only 50 posters will be available for purchase. Each poster is numbered by hand and signed by the artist.

The Abraham Art Gallery will also be open with the 154e American Watercolour Society International Awards Exhibition. The Jimmy Dean Museum will be open for tours until 6:30 p.m., and WBU will also be hosting a garage sale at McDonald Hall in conjunction with the Festival.

The Jimmy Dean Music and Arts Festival is sponsored by GO TEXAN, the City of Plainview and Wayland Baptist University, as well as a number of local businesses and individuals. For more information, visit