Alamo Drafthouse is celebrating the release of writer/director Paul Thomas Anderson’s new film “Licorice Pizza” with special menu items, 70mm screenings, a series of programs and an interactive photo opportunity at the Alamo Drafthouse Lower Manhattan. The film, which stars Alana Haim, Cooper Hoffman, Sean Penn, Tom Waits, Bradley Cooper and Benny Safdie, will roll out to theaters nationwide on Christmas Day, December 25 through distributor United Artists Releasing.
Here’s a full rundown of the “Licorice Pizza” celebrations happening at Alamo Drafthouse theaters across the country:
Alamo Drafthouse is one of the few theaters across the country to screen “Licorice Pizza” on beautiful 70mm celluloid, Paul Thomas Anderson’s favorite format. Austin’s flagship South Lamar theater has just completed the installation of a 70mm projector and will join the company’s San Francisco and Brooklyn locations to bring “Licorice Pizza” to the special widescreen format.
Special themed menu
They said it was impossible… but with a title like “Licorice Pizza”, you must have a special menu, right? Led by returning veterans Trish Eichelberger and Brad Sorenson, the Alamo Drafthouse culinary team has developed a special licorice pizza menu that will be available nationwide at screenings beginning Dec. 24.
“Licorice Pizza” showcases the licorice notes of fennel in a savory pizza with pork fennel sausage, slow roasted fennel bulb, charred yellow and red peppers, red sauce, mozzarella and parmesan. Inspired by Alana’s unique cocktail ordered in the film, the “Alanatini” includes gin, vodka, dry vermouth, lemon zest and olive.
Each screening of “Licorice Pizza” will begin with a personalized, ad-free pre-show, an exclusive Alamo Drafthouse benefit. Guests will enjoy unique throwbacks to The Valley, entertaining clips from relevant films and shows, and personalized editorial content such as their deep dive into the historical inspirations and collaborators that led Paul Thomas Anderson to create ” Licorice Pizza”.
The Licorice Pizza Mixtape
Starting in January, select Alamo Drafthouse locations coast-to-coast will feature a limited series of repertoire shows called The “Licorice Pizza” Mixtape. Each track was chosen to capture the mood, sights and sounds of “Licorice Pizza”, including – naturally, Anderson’s previous period pieces set in the Valley, “Boogie Nights” and “Inherent Vice — as well as “Fast Times at Ridgemont High” and “American Graffiti,” which have each been cited as influences on the film. Guests can enjoy the Valley vibe at the theater or through Alamo On Demand, the service movie streaming.
“The initial tracklist came from a back and forth between programmer Jake Isgar and myself reacting to the trailer. We sent that list to PTA and he added a few that had a lot made more sense when we saw the movie,” says John Smith, Senior Movies Programmer for Alamo Drafthouse. “If you find yourself leaving the theater and wanting to see the movie that Sean Penn’s character was making – well, lucky day, we’re showing BREEZY in January.”
The Press Room’s exclusive “Licorice Pizza” typographic poster
Alamo Drafthouse revs up vintage Heidelberg hand-operated letterpress from The Press Room to create limited-edition letterpress prints designed as replicas of the entertainment page of the valley time, featuring both vintage San Fernando Valley commercials and movie-inspired commercials. The limited-edition prints will only be available during screenings of the film at the Alamo Drafthouse premises on opening weekend while supplies last.
Alamo Drafthouse Lower Manhattan Lobby to Host Fat Bernie’s Waterbed Photoshoot, inviting moviegoers to experience liquid luxury on an exact replica of the film’s “Fat Bernie Waterbed”. Guests even have a chance to win tickets to HAIM’s May 17 concert at Madison Square Garden by sharing their waterbed photos on Instagram with #LicoricePizza and tagging @Drafthouse.
Additionally, the lobbies of Alamo Drafthouse Brooklyn and Austin’s Alamo Drafthouse South Lamar are home to two official and super rare “Licorice Pizza” pinball machines, both set to “free play”. Players can take a photo of their high score and post it to Instagram, tagging @Drafthouse and using the hashtag #LicoricePizza. The highest score posted on Instagram will win a set of vintage movie posters from the “Licorice Pizza” era and a pair of tickets to attend the HAIM: The One More Haim Tour.
“Licorice Pizza” is currently playing in select cinemas and is rolling out nationwide on Christmas Day.