Team members, partners, employers and job seekers often ask me, “What is one of the most important parts of successfully getting the job you want and building a career path?” ? “My response is always:” Know your brand! “

No, I’m not talking about the brand of clothing you wear or where you shop. I’m talking about you, the job seeker. You have to learn to know what you do well, what excites you and what motivates you. This is essential self-knowledge that will allow you to promote yourself and your worth to an employer in a way that meets the needs of the organization.

How do you get to know each other? Invest in learning the soft skills, technical skills, and work experiences that define you as a professional.

Soft Skills: These skills include abilities such as teamwork, communication, adaptability, leadership, conflict management, time management, and decision making. If you don’t know your soft skills, online resources can help you identify them. Many of these resources are free and can confirm your strongest soft skills as well as skills you may need to develop. You will be amazed at the results your research will generate and how they will help you develop your professional conscience. Here are a few resources that I have found useful: