HIGH POINT – The new name of the semester International Textile Alliance trade show formerly known as Showtime is intertwined.

“Interwoven talks about connectivity, craftsmanship and what makes this show and the ITA organization special,” said Carrie Dillon, CEO of the International Textile Alliance. “We are thrilled to bring an elevated experience to our show, an engaging new website and inspiring magazine content that captures the spirit of Interwoven.”

Dillon said Interwoven will be the name of the show as well as the magazine and an updated website, which symbolizes the supportive alliance of ITA textile professionals and represents the merging of ideas through collaboration, connection and innovation.

Twice a year, the ITA hosts an international show at High Point that showcases products from nearly 150 member manufacturers. The show is an opportunity for buyers to see the best of the industry, from textiles to leather and trimmings.

Members are made up of textile mills, processors, distributors, agents, tanneries and trim manufacturers who produce decorative coatings for furniture and related industries. Interwoven is the only sourcing show of its kind in the Western Hemisphere.

“The fabrics and leathers we see at the show have such beauty, texture and style that we wanted to give them the best possible platform. Interwoven magazine was a natural choice,” said Todd Kinley, founder of Crobar Creative Leverage, the marketing and digital agency behind the rebrand.

“We are a digital launch agency that understands the value of combining digital and physical mediums in an integrated branding campaign. Designers and buyers always want to have brochures and magazines in their hands and refer to them again and again. We’ve created something that we believe is worth keeping long after each show is over.

Dillon said the new Interwoven magazine will talk about industry trends, showcase manufacturers and designers and provide shoppers with a valuable resource of inspiration and information.

The next Interwoven show will take place from 22 to 25 May.