Live Thrive’s Center for Hard-to-Recycle Materials (CHaRM) celebrated its £1 million pledge to the Earth on Earth Day.

The challenge began in January with the goal of raising 1 million pounds of materials to reuse/recycle/rebuild in time for the annual Earth Day celebration.

By April 15, the center had surpassed its goal of more than 300,000 pounds.

To collect the equivalent of 500 tons in a little less than four months, CHaRM appealed to the business community of Atlanta. The center challenged businesses of all sizes and their employees to participate by bringing their recycling to CHaRM, where the materials were weighed and recorded to determine the total number of pounds collected during the challenge.

The corporate challenge alone collected 117,380 pounds of materials.

This year’s Corporate Challenge partners included Alston & Bird, Chick-fil-A, Inc., Community & Council Realty Group, Cox Enterprises, Delta Air Lines, EY, Hartsfield-Jackson Atlanta International Airport, Highland Mortgage, Interface, Monarch Private Capital, Novelis, Printpack, The Home Depot Foundation, UPS and Waste Management.

Collin Kelley has been editor of Atlanta Intown for two decades and a freelance journalist and writer for 35 years. He is also an award-winning poet and novelist. More Collin Kelley