On Sunday March 27th, All Elite Wrestling registered a trademark for the match name “Blood & Guts” with the USPTO (United States Patent and Trademark Office) for many purposes, including live PPV video streaming over the Internet, entertainment services, retail store services, merchandising, toys, and downloadable ringtones. The company was supposed to hold its first-ever “Blood & Guts” match in March 2020, but the match was pushed back a year due to the COVID-19 pandemic.
After being delayed for over a year, the company’s first-ever ‘Blood & Guts’ match finally took place on the May 5, 2021 episode of AEW Dynamite, where The Pinnacle (MJF, Cash Wheeler, Dax Harwood, Shawn Spears and Wardlow) would come out on top of The Inner Circle (Chris Jericho, Sammy Guevara, Santana, Ortiz and Jake Hager). It’s believed that AEW is planning to hold its second “Blood & Guts” match, but it’s not yet known when the match will take place or at what event.
Below are the AEW usage descriptions submitted to the USPTO, along with excerpts from the inaugural match:
“IC 038. US 100 101 104. G&S: Live Video Broadcasting of Video Pay-Per-View Events on the Internet; communication services, namely, streaming of sound and audiovisual recordings via the Internet; streaming of audio material on the Internet; streaming of video material on the Internet; transmission of information in the audiovisual field; mobile multimedia services in the form of electronic transmission of entertainment multimedia content; podcasting services; webcasting services; video-on-demand transmission services »
“IC 041. US 100 101 107. G&S: Entertainment services, namely, an ongoing television program featuring professional wrestling; entertainment services, namely, production in the nature of organizing exhibitions and performances of professional wrestling events presented live and through broadcast media, namely, television and radio, and via the Internet or commercial online service ; providing wrestling news and information via a global computer network; sports entertainment, namely, wrestling events broadcast live and via broadcast media, including television and radio, and via the Internet or commercial online service; providing information in the fields of sports and entertainment via an online community portal; providing a website featuring information, non-downloadable text, audio, video, images and photographs in the field of sports entertainment; fan club services, namely, arranging and conducting entertainment events with wrestling fan club members; providing online newsletters in the field of sports entertainment; online journals, namely blogs, in the field of sports entertainment; providing online non-downloadable video and computer game software; entertainment services, namely, providing non-downloadable pre-recorded popular music for integration into multimedia platforms, namely, movies, television, radio, internet, ringtones, video games and emerging digital technologies; entertainment services, namely, production of music for integration into multimedia platforms, namely, movies, television, radio, internet, ringtones, video games and emerging digital technologies; providing online news, information and publications in the form of books, newsletters, journals, periodicals, articles, brochures, online journals, namely, blogs in the field of sports, sports entertainment and entertainment; providing a website featuring entertainment information; providing an interactive website featuring news, information and entertainment in the nature of non-downloadable text, audio, video, images and photographs in the field of sports entertainment; providing online magazines in the fields of sports, sports entertainment and entertainment; entertainment services, namely, providing on-line non-downloadable information, news, commentary and text, audio, video, images and photographs in the field of sports, sports entertainment and entertainment via global computer networks, mobile phones and other digital communication networks and devices; online journals, namely, weblogs in the field of sports, sports entertainment and entertainment; publishing of electronic publications delivered via one or more electronic media to registered customers; non-downloadable electronic publications in the nature of books, magazines and newsletters in the field of sports, sports entertainment and entertainment’
“IC 009. US 021 023 026 036 038. G&S: Downloadable ringtones, graphics and music via a global computer network and wireless devices; video and computer game tapes, video and computer game discs, video and computer game cassettes, video and computer game cartridges, video and computer game CD-ROMs; downloadable video and computer game software; motion pictures and television films featuring sports, entertainment and general interest subjects; pre-recorded phonograph records, pre-recorded compact discs, pre-recorded video tapes, pre-recorded video cassettes, pre-recorded DVDs and pre-recorded audio cassettes, all featuring sports, entertainment and general interest subjects; interactive video game programs and downloadable computer game cartridges; decorative fridge magnets; mousepad; disposable cameras; Sun glasses; sunglasses cases; prescription glasses; and optical cases, namely, cases for spectacles and sunglasses; walkie-talkies, protective helmets; sports helmets »
“IC 016. US 002 005 022 023 029 037 038 050. G & S: Posters; photographs, collection albums for photographs; trading cards, namely, trading cards and trading cards for sports; labels, namely, printed labels of paper other than fabric; Folders; sports entertainment brochures; packaging, namely paper bags for packaging, paper pouches for packaging, cardboard boxes for packaging, cardboard containers for packaging; general purpose plastic bags; paper tableware, namely, paper doilies, paper napkins, paper tablecloths; stickers; pens; pencils, pencil cases, pencil sharpeners; erasers; book covers, notebook paper, notebook dividers; coloring books; children’s activity books, comic books, picture books, appointment books; address books; sticker albums; calendars; chalk; magazines in the field of sports entertainment; newspapers in the field of sports entertainment; postcards; greeting cards; temporary tattoo transfers; souvenir programs relating to sports entertainment; paper lunch bags; notepads; rubber stamps; ink pads; non-magnetically encoded collectible prepaid telephone cards; collectible telephone cards, not magnetically encoded; postage stamps and collectible stamps, namely, commemorative stamp sheets; custom printed personal bank cheques; checkbook holders; return address labels; car stickers; window decals; lithographs; stencils; gift wrapping paper, plastic gift wrapping, metal gift wrapping; paper decorations for cakes; blister cards; collectible albums, namely, collectible sticker cards; photographic collectibles, namely collectible photographs; photo albums; framed pictures; paper table linen; markers; pictures; decals; brochures relating to sports entertainment; books containing illustrated biographies; paper bookmarks; notepads; notepad; paper banners; printed paper door signs; drawing rulers; rubber erasers, chalk erasers, blackboard erasers; paper party bags; paper; stationery store; paper indoor party ornaments”
“IC 018. US 001 002 003 022 041. G & S: Backpacks; luggage, barrel bags, beach bags, duffel bags, sports bags, gym bags, all-purpose sports bags, satchels, satchels, tote bags, travel bags, carry-on luggage, cosmetic bags sold empty, travel clothes, fanny packs; wallets; credit card cases; wallet; soft luggage identification tags »
“IC 021. US 002 013 023 029 030 033 040 050. G & S: beverageware, namely cups, drinking glasses, mugs; non-electric portable coolers; lunch boxes; commemorative plaques; decorative plates; plastic coasters; insulated containers for food and drink; cookie jars; tableware, namely, plates, cups, saucers, bowls; toothbrushes; serving trays for snacks; sports bottles sold empty; piggy banks not of metal; paper or cardboard plates »
“IC 028. US 022 023 038 050. G & S: Toy action figures and their accessories; action figure cases; toy vehicles; board games; play cards; toy spinning tops; video output stand-alone game machines featuring wrestling; arcade games relating to wrestling; pinball games relating to wrestling; hand-held apparatus for playing electronic games; tabletop action and skill games relating to wrestling; jigsaw puzzles; kites; toy wrestling rings; dolls; bobble head dolls; puppets; plush animals; card games; Christmas tree decorations; fancy dress masks; toy belts, doll furniture; party favors in the form of crackers and noisemakers; skateboards; bowling balls; wind-up toys; toy scooters; knee and elbow pads for sports purposes; yo-yo; novelty toys, namely, tin piggy banks; toy chewing gum machines; mechanical toy candy bowl dispensers; toy chewing gum dispensers; foam toy hands; video game machines for use with televisions; coin-operated gaming apparatus; paper party favors, paper party hats »
“IC 035. US 100 101 102. G&S: Retail store services, online retail store services, mail order services featuring a wide variety of sports entertainment products, all relating to professional wrestling; advertising via electronic media and in particular the Internet; commercial entertainment services, namely, production in the form of promotional sponsorship of exhibitions and performances of professional wrestling events delivered live and through broadcast media, namely, television and radio, and via the Internet or commercial service in line “