We ask builders in the blockchain and cryptocurrency space what they think of the industry…and throw in a few random zingers to keep them on their toes!


This week, our 6 questions go to Reeve Collins, co-founder of BLOCKv – a platform for creating, building and distributing next-generation programmable NFTs.

I have always found myself at the forefront of new trends and technological developments. I started in 1997 at the very first online advertising agency when the internet was in its infancy. As the “dot-com boom” matured, I created one of the first ad networks in 2000 before moving into the online branded entertainment space in 2007. By 2013, I was diving headfirst into the world of Bitcoin, and this exploration led me to invent the very first stablecoin, Tether, in 2014 and the very first NFT platform, BLOCKv, with the aim of bringing the utility of cryptography to the general public. Now I dedicate my time and energy to BLOCKv’s business ecosystem and the development of state-of-the-art programmable NFTs and metaverses for major global brands.


1 — Looking at the top 100 crypto projects by market cap, which ones stand out for you, and why?

Of course, bitcoin. While I’m not quite a bitcoin maximalist, it was the invention and the concept that started this whole movement. I believe Bitcoin has the potential to revolutionize our financial system and free the world from the monopoly that governments have over the control of money.

After that, I have to say Tether. As my first adventure in space, I’m still amazed at how it became the foundation and template for the entire ecosystem. In addition to these, I follow the L1, DeFi and NFT protocols closely as each project introduces new and innovative approaches to solving the many challenges that blockchain faces in order to achieve the decentralized future we all aspire to. .

2 — What are the top five Crypto Twitter feeds you can’t live without, and why?

Documenting Bitcoin (@DocumentingBTC), Andreas Antonopoulos (@aantonop), Dan Held (@danheld), Erik Voorhees (@ErikVoorhees) and Elon Musk (@elonmusk).

Anyone with even a slight interest in the crypto industry should follow these accounts. The people on this list are experts in the history, breaking news and developments of the industry and are some of the biggest dreamers and doers this industry has to offer. Regardless of your level of crypto knowledge, these accounts can show you the limitless possibilities the crypto economy has to offer.

3 — Have you ever purchased a non-fungible token? what was that? And if not, what do you think will be your first?

Have I already bought one? We invented them! Although it might sound a little weird, we were really the first company to create a platform that lets you create a highly programmable digital object and write it to a blockchain. We launched BLOCKv in 2015 and have spent the better part of the last decade refining, adjusting and perfecting the technology. Since our ICO in 2017, the platform has created more NFTs for major brands than anyone.

4 — Which alternate cinematic universe would you most like to live in, and why?

About time. In the film, the protagonist gains the power to go back up to 24 hours in time and re-do those moments. My goal in life has always been to create as many “perfect” moments as possible – to live life to the fullest. The ability to “edit, redo, and relive” certain moments would make that dream a reality.

5 — What’s the dumbest conspiracy theory out there…and which one makes you think for a moment?

These days, there are more than a few to choose from, unfortunately. I have to say, the one that really leaves me speechless is this flat Earth theory. It’s just a complete abandonment of objective facts. I mean, if Aristotle could come to the conclusion that the Earth was round in 350 BC, I think we’ve had plenty of time to check the math on this one.

There are certain theories that always make me pause and consider them a little deeper. Whether or not I completely buy in is another story, but some of the conspiracy theories around the global financial system and who/what/how it’s controlled make you want to dig a little deeper. It is concepts like these that make cryptocurrencies so fascinating to me and, in my opinion, essential to the growth and development of the global financial future.

6 — What is the future of social networks?

I hope for a better future for social media. No one really understood its power and influence early on, so we ended up with the current toxicity that can foster hatred and anger, all packed into a neatly curated echo chamber for your viewing pleasure and your advertising dollars.

I hope we make a cultural correction here and social media improves. Social media still has all the potential to bring the world together, foster self-expression and lead to empowerment rather than disillusionment. He has the potential to be the great community builder, and I hope we see him reach that potential.

Beyond its cultural impact, I see a future where it can have a very positive financial impact on the individuals who participate. Today, a small percentage of “influencers” can make a living from their involvement on various social media platforms. This monetary system is built on views, clicks, and web traffic – other people’s data. Soon, tools and structures will be in place that will allow a significant percentage of users to earn significant sums through their participation. More importantly, however, I believe this development will parallel developments in crypto which will drive most of this new revenue from various forms of community currencies and NFTs, as opposed to the traditional advertising model.

A wish for the blockchain community:

To stay on course and always remember this quote from Victor Hugo: “There is one thing stronger than all the armies in the world, it’s an idea whose time has come.